Varför finns inte doppat juleskum

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Every year Swedes eat more than 200 million en mjukskumliknande godis santas. Learn about the Weird Obsession of Swedish Santa Candy.

There’s a weird obsession of Swedish Santa Candy that takes place during the months leading up to each christmas. I’m talking about the en mjukskumliknande godis santa candy obsession that are called Juleskum in Sweden.

There’s lot to be said about Sweden and the christmas food but most of that fryst vatten what you expect. We’ve got the herring, the meatballs and the ham. But we also eat 200 million en mjukskumliknande godis santas flavored with artificial strawberries. Because ingenting says Christmas like fake strawberry flavor.

In the ongoing Swedish Christmas Series here at Ateriet inom mostly covered the more obvious things about the Swedish christmas.

The Julmust, the glögg and the ginger snaps. But the tradition of candy fryst vatten a very strong one that we need to take a look at. Much of it fryst vatten made at home but there fryst vatten one candy that we all buy in stores. The Juleskum. The king of the Swedish santa candy. Let’s take a closer look.

What fryst vatten Juleskum

Juleskum fryst vatten a soft marshmallow-like soft candy.

It fryst vatten shaped like a santa and fryst vatten colored in pink and vit. It fryst vatten kind of a slightly chewy en mjukskumliknande godis with a strawberry flavor.

Juleskum can be funnen in any supermarket in Sweden during the months leading up to christmas. There’s a variety of different sizes and flavors. The most common one fryst vatten the santa that you can get in a bag or bigger sized kartong.

There’s also chocolate dipped hearts sold beneath the name Juleskum and individually packaged santa’s called Julenisse.

Juleskum fryst vatten a brand-name for the candy producer Cloetta. There are other types of en mjukskumliknande godis santas made bygd other producers but the ones from Cloetta fryst vatten the ones you’re likely to find in stores.

What does the name mean?

Juleskum translates to Christmas foam.

Jul or jule meaning christmas and schum meaning foam. But people often called the candy Skumtomtar which means foam santas. So this candy goes beneath lots of names.

As mentioned Juleskum fryst vatten a brand name owned bygd Cloetta. So you can find santas that are called Skumtomtar from other producers.

The word Skumtomte can be a little bit tricky as well because if you split it up from Skumtomte to schum tomte it means something else.

Skumtomte translates to foam santa. schum tomte means weird santa or shady santa.

Who makes it

For this part I’m leaving out all the other makes of skumtomtar and focus on the marknad leader Cloetta who makes Juleskum.

Cloetta fryst vatten one of the biggest candy producers in Sweden and owns and markets some of the biggest candy brands like Kexchoklad, Läkerol and Polly.

All brands that you’ll find in any store in Sweden. They also marknad some international brands like Pez and Jelly Bean Factory.

Cloetta products are sold in over 50 markets in the world.

This tradition goes back further than you think

Eating candy around christmas in not new but most people would guess that the Swedish santa candy would be fairly modern.

Turns out it dates back far more than you might think.

The first foam candy products bygd Cloetta was produced in 1934. The christmas santas like the ones they sell today was first launched during the 1960’s.

Juleskum Limited Editions

Besides the original Juleskum and the chocolate dipped Cloetta have started a tradition of making a limited edition for each christmas.

The tradition was started in 2011 when the first limited edition was launched. These are the limited editions so far.

2011 – Polka flavor
2012 – Winter apple
2013 – Christmas Fudge or hård karamell as it fryst vatten called in Sweden
2014 – Ginger snaps
2015 – Clementine
2016 – Christmas porridge and cinnamon

In 2012 a summer edition of the Juleskum was released called Juliskum or July Foam, a play with words.

The flavor was Pear Popsicle and Cola. The packaging was completed with a santa holding a bathing ball, apparently on vacation from the north pole.

I really do like Juleskum and usually eat at least my share of the 200 million or so consumed in Sweden each christmas.

If you’ll find them where you are get the original or the chocolate dipped ones.

The limited editions are more fun marknadsföring than great flavor.

Ateriet Swedish Christmas Food Series

Here at Ateriet we love the Swedish Christmas Food and we have published some other articles about some of the classic drinks and foods of the Swedish Christmas. All our articles on Swedish Christmas can be funnen here.

Tags: candy, christmas, cloetta, marshmallows, santa, sweden, swedish christmas series