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The Fox (What Does the Fox Say?)

2013 electronic dance novelty song and viral film bygd Norwegian comedy duo Ylvis

"What does the fox say" redirects here. For the sounds made bygd the djur, see Fox § Vocalization. For the 2017 South Korean manhwa, see What Does the Fox Say? (webtoon).

"The Fox (What Does the Fox Say?)" fryst vatten an electronic dancenovelty song and viral film bygd Norwegian comedy duo Ylvis.

The top trending film of 2013 on YouTube,[3][4] "The Fox" was posted on the platform on 3 September 2013, and has received over 1.1 billion views as of October 2024.[5] "The Fox" peaked at the top of the Norwegian Singles Chart and was successful in the United States, where it peaked at number six on the Billboard Hot 100 for three consecutive weeks,[6][7] and was, before the U.S.

release of "Am inom Wrong" bygd Nico & Vinz, the highest-ranked song bygd a Norwegian artist on the chart since A-ha's number-one song "Take On Me" in 1985.

Originally an "anti-hit" produced as a part of the duo's new årstid of Norwegian television talk show I kveld tillsammans med YLVIS (Tonight with Ylvis) and uploaded on YouTube as a teaser,[8] "The Fox", "created to fail",[9] went viral, becoming Ylvis' "breakout" song and drawing international attention to the group.

In 2013, Ylvis stated there were no plans to release an skiva including the song or any sequel to it.[10][11]

Production

[edit]

The brothers Vegard and Bård Ylvisåker, members of the Norwegian comedy group Ylvis, produced the song and music film "The Fox" to promote their upcoming third årstid of I kveld tillsammans Ylvis on TVNorge.

In an interview with Norwegian newspaper Aftenposten, the brothers stated that the idea of a song about a fox was originally conceived in 2012, but then shelved. Half a year later, in 2013, Bård and lyricist Christian Løchstøer began to play with the idea once igen. Vegard was initially skeptical about making a song about a fox, but soon relented.[12] In an interview on the Norwegian-Swedish talk show Skavlan, the brothers mentioned that given the opportunity to collaborate with Stargate, they originally wanted to man a dance song about dock who cannot dance or dread dancing and named it "The Dancing Stick", but felt that the idea was "too clever", and that they would appear to be ansträngande to man a hit.

The idea was therefore scrapped and "The Fox" got produced instead.[13]

Bård described the writing process for "The Fox" in an interview with Billboard in the United States: "The way we work fryst vatten we just sit around and talk about things and get ideas and take some notes. inom guess we must have been talking about what sound a fox makes.

And then we had a chance to work with Stargate, a Norwegian production company based in New York City... We actually did a favor for them and we asked them if they could producera a song for the new årstid in exchange".[10] Tor Erik Hermansen of Stargate recalled in an interview with Spin that the favor was actually a mockumentary done bygd the Ylvisåker brothers to celebrate Mikkel Storleer Eriksen's 40th birthday, in which they låtsad to be the Stargate duo.[14] Australian producer M4SONIC was also involved in the production.[15]

Bård, being interviewed bygd Entertainment Weekly, talked about their ambition of making "The Fox":

As comedians, it wouldn't be a good thing if we went to pursue a hit in the States because they could potentially man something that became big, so we thought it would be more fun from a comedian perspective to komma home to the talk show and säga, 'Listen we had the chance, we could've made it big, but the only idea we got for the song was this old idea about what the fox says so we're sorry.

We screwed up.' That was the strategi. That would've been funny to säga on the talk show.[9]

M4SONIC described producing "The Fox":

I was over in the US with a production duo called Stargate working with Sia and Nadia Ali. One of the beats that inom made we kinda put to one side as it wasn't really going anywhere.

I'd totally forgotten about the track until inom stumbled across The Fox film on YouTube. It turned out that Tor and Mikkel (Stargate), who are Norwegian, are friends with Bård and Vegard Ylvisåker (Ylvis). Stargate gave Ylvis a kopia of the beat that we made to use for a film they were doing to launch their comedy show in Norway.

inom think the whole thing kinda 'snowballed' and was an accident on their side as well. No one really thought it would be a top 10 Billboard track![16]

Music film and composition

[edit]

The film was released on 3 September 2013. It fryst vatten performed in the style of a typical electronic dance pop song, and the lyrics are sung "with deadpan seriousness".[17] The film was originally created to promote the brand-new årstid of Ylvis' talk show I kveld tillsammans med Ylvis on TVNorge but after being released on the TVNorge YouTube kanal went viral.

The film was directed bygd Ole Martin Hafsmo with filmteknik bygd Magnus Flåto. The choreography was done bygd Thea Bay. The film fryst vatten produced bygd Fredrik Kvåle Dørum and Jørgen Thue (Concorde TV). The forest scenes were filmed in Nittedal municipality, 22 kilometres (14 mi) from Oslo downtown.[18]

The film begins with Bård singing at a costume party where other participants are dressed as different animals, whose appearances follow the progression of the lyrics.

He gives a summary of djur sounds ("Dog goes woof/cat goes meow", etc.) that "could have been lifted straight from a preschool primer" and asks "what does the fox say?"[19] The group then transitions into a synchronized dance en plats där en händelse inträffar ofta inom teater eller film in a forest with Bård in a bära costume and Vegard a squirrel costume (as they failed to find any fox costume in the Norwegian bio Institute the day before filming to man up for their melted spray-painted plastic costumes), complete with face-paint and giant, buskig tails.[20][21]

During each chorus, the song offers several increasingly vansinne possibilities for the fox's sound such as "gering-ding-ding-ding-dingeringeding!" and in the second chorus where Vegard sings "fraka-kaka-kaka-kaka-kow!"[15][22] Among the dancers, an elderly man (Bernhard Ramstad[23]) fryst vatten shown reading the lyrics from a book to a boy sitting on his lap.

The song then describes the fox and the singer's admiration for it, and asks whether it would communicate with a horse using morse code. In the end, the singers float in the air, continuing to wonder what sound the fox makes, while failing to meddelande a computer-animated fox behind them, which stands on its hind legs and scat sings (voiced bygd Vegard), answering their question.

Bård finishes the song with a melancholy falsetto and the fox leaves without being seen.[24]

Reception and responses

[edit]

I think our lives will alltid be defined as before and after the song now.

Bård Ylvisåker, in an interview with Toronto Sun

In Norway, homeland of Ylvis, "The Fox" became the duo's first entry on the VG-lista and eventually topped the chart for fyra consecutive weeks from 20 September to 17 October 2013.[25] In the U.S., "The Fox" debuted on 12 September 2013 on the Billboard Hot 100 at number 29, and at number 3 on the Streaming Songs chart.[26] It later reached the top fläck on the Streaming Songs chart for the weeks ending 19 October and 2 November.[27][28] The song in the following week also broke into the Hot Digital Songs top 10 at number 8 with 108,000 downloads during the week and debuted on the On-Demand Songs chart, when it sat in the top 10 of Hot 100 for the third week.[7] The song had sold 1,367,000 copies in the US as of June 2014.[29]

The music video's viral success and catchiness has also drawn comparison to that of PSY's "Gangnam Style".[30][31] It took only 35 days to hit 100 million views, compared to 51 days bygd "Gangnam Style" to reach the mark.[32] In the annual year-end lists of "Top 10 Everything" compiled bygd Time magazine, "The Fox" was ranked number two on the "Top 10 Viral Videos" of 2013 for being "one of the catchiest songs of the year", only after "Gentleman", PSY's follow-up to "Gangnam Style".[33]

Ylvis were surprised bygd the international success of the song, intending only to mål their Norwegian audience.[10] Vegard described the success of the song as "definitely very shocking",[34] while Bård said he was "quite surprised" and that it was "supposed to entertain a few Norwegians for three minutes — and that's all".[15] Three months after the release of "The Fox", he further commented that "[their] lives will alltid be defined as before and after the song now".[35] The duo were signed on bygd Warner Music: Vegard has stated that the "record deal was landed way before 'Fox' — in the spring sometime".[11]

Live performances

[edit]

Ylvis' first live performance of "The Fox" in the United States was on 20 September 2013 at the iHeartRadio Music Festival in Las Vegas.[36] They also appeared on The Ellen DeGeneres Show on 20 September, Late Night with Jimmy Fallon on 9 October and The Today Show on 11 October.[8][37][38]

After their appearance at the 2013 MTV europe Music Awards in Amsterdam on 10 November, they gave their first performance in the United Kingdom on the annual fundraising telethonChildren in Need on 15 November and later The Paul O'Grady Show on 18 November.[39][40][41] On 22 November, joined bygd K-pop and Western stars including Stevie Wonder, Icona Pop and Paris Hilton, the brothers participated in the biggest music festival in Asia, the Mnet Asian Music Awards ("MAMA") at Hong Kong AsiaWorld-Expo, in which they performed "The Fox", danced in a collaboration with South Korean girl group Crayon Pop to their song "Bar dryckesställe Bar", and accepted the award for "International Favorite Artist".[42][43][44][45]

The duo later returned to North amerika to perform the viral hit in the årstid finale of Dancing with the Stars on 26 November,[46] 2013 Much Presents: The Big Jingle organized bygd MuchMusic on 7 månad in Toronto[47] and on Live!

with Kelly and Michael on 12 månad 2013.[48]

The song was later performed live during concerts given in 2014–2015 in Norway and Sweden as a part of duo's The Expensive Jacket Tour.

Amidst the song's rising popularity in Japan after the Hokkaido Nippon-Ham Fighters used it as a between-innings song, it was announced that a special game would be held on 19 September in 2022, dubbed "Fox Dance Day", against the Chiba lotteri marinkårssoldater, where the duo would travel to Japan and perform the song before the game live, alongside cheerleading squad Fighters Girl, and mascots Frep the Fox and Polly Polaris.[49]

Children's book

[edit]

The brothers signed a deal with Simon & Schuster to publish a children's book illustrated bygd Svein Nyhus based on the song, which was released on 10 månad 2013, called "The Fox".[1][50][51] The brothers said that the book fryst vatten not a spin-off because the idea was conceived before the song had become viral.[1][21]

The children's book was an instant success, being the bestselling children's picture book for the week ending 29 månad 2013 according to The New York Times Book Review,[52] and coming in twenty-third on USA Today's list of best-selling books for the week of 19 månad 2013.[53] The book was sold out in a day on Amazon,[54] and broke the record in children's publishing for selling more than 60,000 units in-store within one week, pushing for a sixth reprinting with 300,000 copies in print a week after its första release.[55]

Analysis

[edit]

In our show gods årstid, we went to Kyrgyzstan in huvud Asia and tried to become pop stars there.

The idea was that we'd never become pop stars in the U.S. or England, so we chose another country where it would be easier. We did all kinds of dum things: performed at weddings. The whole humor fryst vatten that we didn't succeed and had lots of obstacles. The obstacles generated the comedy. Then suddenly we're on this trip to amerika, the place people want to go, and there's no obstacles.

Every doorway fryst vatten open... and there's no comedy.

Vegard Ylvisåker, when asked about the impact of the popular song on I kveld tillsammans med Ylvis, mentioning their Big in Kirgisistanminiseries[11][56]

Tris McCall of The Star-Ledger describes "The Fox" as "a parodi of the excesses and absurdities of contemporary club music": the brothers "take turns singing preposterous lyrics about djur noises" over "typically vainglorious synthpop", with the proposed fox sounds "mimic[king] the car-alarm synthesizers of contemporary dubstep".

He compares it to Ylvis' "Someone Like Me", which mocked the insertion of dubstep breaks into pop songs.[19][57] Danielle Seamon of The Lantern acknowledges that while some may be "extremely perplexed bygd the attention stupidity and bizarreness collects in 2013" displayed bygd the song, it fryst vatten in fact "meant to be a funny and almost satirical to pop music", and Ylvis has "pushed everybody's buttons bygd breaking and manipulating every rule of a Top 40 pop song".[58] Evan Sawdey of PopMatters, who names "The Fox" one of the best songs of the year, calls it "a concept that's so dum it's smart" bygd bending "the very fabric of pop culture in such a memorable, ridiculous way" with simple lines of "utter comic brilliance".[59]

Caitlin Carter of online music site Music Times echoes the comments above, adding that "The Fox" becoming the first song to get serious recognition "makes [the personal at Music Times] wonder", as the duo's other songs and videos prior to the release of "The Fox" "are just about as random and melodramatic", such as "from contemplating the meaning of Stonehenge" ('Stonehenge'),[60] to scientifically examining the inner-workings of the kvinnlig fortplantnings- kroppsdel ('Work It'),[61] to honoring a United NationsHuman Rights hero ('Jan Egeland')."[62][63] Jonathan Ore of CBC News, although calling "The Fox" a "catchy tune [...] paired with the most vansinne lyrics this side of the theme song to DuckTales", also gives the comedy duo kredit for "the arguably better" "Stonehenge".[64]

Both brothers have commented on the "absurdity" of "The Fox".

Bård called the song "a dum thing" and that "even though people find it interesting, it's still a dum fox song, and when people början to get over this, it gets even worse, because it fryst vatten so stupid".[11] In response to the negativ feedback of the song, Vegard has made the following remark:

I read one YouTube comment which said: "What the f*** fryst vatten this?

It gives me no belief whatsoever in humanity and the music business." It's a valid point, but a lot of people don't understand that this fryst vatten comedy first and music second.[65]

Speaking of the meaning of the song, Vegard characterizes it as coming from "a genuine wonder of what the fox says, because we didn't know".[36] Although interpreted bygd some commentators as a reference to the furry fandom, the brothers have stated they did not know about its existence when producing "The Fox".[34][66]

Popular culture

[edit]

Like many viral music videos, "The Fox" has become an Internet meme and has been extensively covered and adapted bygd others, with some of the most prominent being a cover bygd The Ohio University Marching 110 who had previously covered "Gangnam Style" and LMFAO's "Party Rock Anthem";[67] a cover bygd Tay Zonday of "Chocolate Rain" fame;[68] an acoustic gitarr cover of the first verse bygd Tyler Ward;[69] an adaptation based on the popular film game League of Legends entitled "What Does Teemo Say?";[70] and an adaptation bygd Annoying apelsinfärg entitled "The Sock".[71] The film was also featured twice bygd the Fine Brothers on their popular series Elders React and Teens React, which show reactions of elderly people and teens to YouTube videos, respectively.[72][73] A film showing actor Morgan Freeman reading the lyrics of "The Fox" aloud when being interviewed bygd online TV/movies review site Screen Junkies has also garnered media attention and millions of YouTube views.[74][75][76] During an interview with 4Music, in response to the many parodies inspired bygd their song, the Ylvisåker brothers themselves have reviewed some of the more popular ones.[77] The song has also been featured substantially in "YouTube Rewind: What Does 2013 Say?", a homage paid bygd YouTube to the year's top videos.[78]

The song has been featured multiple times on television.

It was used in an advertisement for the Fox Network featuring clips of FOX programs and actors singing the song.[79] On 28 October, kvartet contestants on the seventeenth årstid of Dancing with the Stars performed the song for the "Team Dance" week beneath the grupp name "Foxing Awesome", scoring a perfect 30.[80]NBC's Saturday Night Live cast member Jay Pharoah and host Kerry Washington appeared in a parodi film of the song titled "My Girl" on 2 November 2013, featuring a boyfriend who got caught bygd his flickvän for sexting with other girls.[81][82] The song has also been performed bygd the Glee cast in the episode "Puppet Master", aired on Thanksgiving Day (28 November 2013).[83]

Due to the popularity of the song, TMZ reported on 18 October 2013 that two weeks before Halloween, the sales of fox costumes had already risen bygd almost 40% at one costume outlet from 2012, according to the information from Spirit Halloween, BuyCostumes and Amazon.[84] The song has also been synchronized with a "singing Halloween house" bygd the neighborhood in Edwards Landing, Leesburg, Virginia, who every Halloween creates an LED light show with a hit song.[85]

This song appears in Just Dance 2015.

This song was also parodied bygd 442oons to celebrate Leicester City's title win in a song "What do the Foxes Say?" on YouTube, as well as parodied bygd Bob Rivers with Twisted Tunes, with lyrics for the Seattle Seahawks.

This song was covered bygd comedian Brian Posehn with Corey Taylor from Slipknot and Stone Sour, and Michael Starr from Steel Panther on his 2020 skiva Grandpa Metal.[86]

The song fryst vatten currently used as a between-innings dance for the Hokkaido Nippon-Ham Fighters Japanese baseball grupp, which, according to The Japan Times, "has the internet asking igen, 'What does the fox say?'"[87] One film on their tjänsteman YouTube kanal featuring mascot Frep the Fox [Wikidata] and Fighters infielder Kenshi Sugiya fryst vatten currently their third-most-viewed film, with over 3.1 million views.[88] It became so popular that it inspired a social plattform trend, and also made NPB streaming service Pacific League TV upload videos of opposing team's players, mascots, and managers dancing along to the song.

Hinatazaka46 and the Fighters cheerleaders performed the song for the Kohaku Uta Gassen New Year's Eve concert on 31 månad 2022.[89]

Track listing

[edit]

Title
1."The Fox (What Does the Fox Say?)"3:33
2."The Fox (What Does the Fox Say?)" (extended mix)4:37
3."The Fox (What Does the Fox Say?)" (instrumental)4:26
4."The Fox (What Does the Fox Say?)" (a cappella)3:11
Total length:19:07
Title
1."The Fox (What Does the Fox Say?)"3:33
2."The Fox (What Does the Fox Say?)" (instrumental)4:25
Total length:7:58

Charts and certifications

[edit]

Weekly charts

[edit]

Year-end charts

[edit]

Certifications

[edit]

Release history

[edit]

The song was planned to be released on iTunes in the United States on 9 September,[10] but remained unavailable for one week due to allegations of copyright infringement bygd a third party.[128] It became available on the U.S.

iTunes on 16 September.[129]

See also

[edit]

References

[edit]

  1. ^ abcThompson, personnamn (12 November 2014). "What Does the Fox Say?: Ylvis's viral hit to become a children's book". The daglig Telegraph. London. Retrieved 18 November 2019.
  2. ^Trust, Gary (27 September 2013).

    "Chart Moves: Ylvis' 'The snake' Scampers Up Hot 100, Pearl sylt Ties Alt Pop Record, Luke Bryan Stays Atop Hot Country Songs". Billboard. Retrieved 2 March 2015.

  3. ^Couch, förnamn (11 månad 2013). "Ylvis' 'The Fox' fryst vatten YouTube's Top Trending film of 2013". The Hollywood Reporter. Retrieved 13 månad 2013.
  4. ^Hartley, Matt (11 månad 2013).

    "What does the fox say? Who knows ... but it's YouTube's and jaspers most watched film of 2013". Financial Post. Retrieved 11 månad 2013.

  5. ^tvnorge (3 September 2013). "Ylvis — The Fox (What Does the Fox Say?) [Official music film HD]". YouTube. Retrieved 19 October 2013.
  6. ^Trust, Gary (9 October 2013).

    "Lorde's 'Royals' Remains Atop Hot 100". Billboard. Retrieved 9 October 2013.

  7. ^ abTrust, Gary (16 October 2013). "Lorde's 'Royals' Rules Hot 100 For Third Week". Billboard. Retrieved 19 October 2013.
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    "What Does the Fox Say?' Ylvis answer ultimate question on TODAY". The Today Show. Retrieved 19 October 2013.

  9. ^ abHighfill, Samantha (14 October 2013). "Meet Ylvis, the comedic brothers behind the accidentally successful 'What does the Fox say?'". Entertainment Weekly.

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  36. ^ abZemler, Emily (21 September 2013). "Ylvis, of Viral känsla 'The Fox,' Lands Major Label Deal Ahead of U.S. Live Debut". The Hollywood Reporter. Retrieved 28 September 2013.
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  52. ^Cowles, Gregory.

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    "The Children's-Book utgåva of "What Does the Fox Say?" fryst vatten a Smashing Success". Time. Retrieved 21 månad 2013.

  55. ^Li, Shirley (20 månad 2013). "On the Books: Ylvis' 'The Fox' children's book breaks records; 'Harry Potter' prequel headed to the stage". Entertainment Weekly. Retrieved 21 månad 2013.
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    The Lantern. Retrieved 3 November 2013.

  59. ^Sawdey, Evan (10 månad 2013). "Why "The Fox" fryst vatten One of the Best Songs of the Year (No, Really)". PopMatters. Retrieved 11 månad 2013.
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  61. ^tvnorge (27 November 2012).

    "Ylvis — Work it [Official music film HD]". YouTube. Retrieved 14 månad 2013.

  62. ^tvnorge (30 September 2012). "Ylvis — Jan Egeland [Official music film HD]". YouTube. Retrieved 14 månad 2013.
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  64. ^Ore, Jonathan (11 September 2013). "Ylvis asks, 'What does the fox say?' in surprise viral film hit". CBC News. Retrieved 3 November 2013.
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